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Case Code: LDEN143
Case Length: 17 Pages 
Period: 1968-2019   
Pub Date: 2019
Teaching Note: Available
Price: Rs.500
Organization : ITC Limited
Industry :Diversified
Countries : India
Themes: Leading Change/ Leadership Style
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Y C Deveshwar and ITC Limited

 
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ITC UNDER DEVESHWAR – THE CHALLENGING TIMES

 

Deveshwar, or “Yogi” to his close aides, was born on February 4, 1947, in Lahore, British India. He belonged to a modest family and his father was a government employee. Deveshwar received a bachelor's degree in mechanical engineering from the Indian Institute of Technology (IIT), Delhi, in 1968. The same year, he joined the then Imperial Tobacco Company of India Ltd. as a management pupil. During 1968-1974, ITC was primarily engaged in the growth and consolidation of the Cigarettes and Leaf Tobacco businesses. It also established a cigarette packaging and printing plant in Chennai, India...

 
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